Which is when your customer finally sits down to buy. An online store is not a pretty website: it is no longer answering "how much is it?" thirty times a day, getting paid without being present and knowing what sold without opening a notebook. We build the catalogue, the cart, the delivery by district, the coupons, the promotions and the the fields you need at the checkout. And then we connect it to your invoicing and your inventory.
Peruvians already buy online: the debate is over. What is still under discussion is whether you close the sale or it is closed by the one who does have a cart, does show the shipping cost and does take Yape at eleven at night.
The catalogue answers price, stock and delivery time while you sleep. The shop does not replace your salesperson: it takes the day's thirty repeated questions off their hands so that they can handle the ones that do close.
Open 24/757% of Peruvian online shoppers already buy from social networks. Without a link with a cart, every story ends in an "I will send you the account number" by direct message and in an Excel file that somebody has to fill in by hand.
57% buy through socialDeliveries have decentralised: in 2019, 90% stayed in Lima; today a third goes to the regions. If the freight is worked out by district at the checkout, selling to Arequipa stops being a guess that sometimes costs you dear.
33% of the country outside LimaAnd the three most repeated reasons are not the product's price. They are things that get fixed by building the checkout well, not by cutting the margin.
Abandonment rate and causes: Baymard Institute, global measurement. In Latin America the industry reports place it higher still.
Yape holds the vast majority of Peruvian digital movement. A shop that only accepts cards is closing the door on the payment method your customer has open in their hand. And the average wallet basket —around S/ 50— says something more: these are small, frequent purchases, the kind that only holds up if the process is short.
The pace of Peruvian e-commerce according to CAPECE.
You are not the first to open a shop in your trade. The odds are you are already competing with three who do have one.
Peruvians who already choose the online channel to buy.
Market figures: Cámara Peruana de Comercio Electrónico (CAPECE), 2025 reports; purchases through social networks, survey published by Gestión (2026); cart abandonment, Baymard Institute. We cite them as a reference for the sector, not as results from a client of ours.
Four moments. Look at the third one: it is the one almost no agency solves for you, because the invoicing system belongs to another company.
Step 01 · pick size, colour and quantity
Step 02 · they pay the way people pay in Peru
Step 03 · the document goes out by itself
Step 04 · dispatch and tracking
They choose the size and the colour on the same product page, they see whether that combination is in stock and they add it. If they abandon the cart, the recovery email goes out a few hours later with what they left inside.
Yape, Plin, card with Culqi or Izipay, Mercado Pago, PagoEfectivo for whoever pays at an agent, or bank transfer. We choose with you which ones to switch on according to what you sell and your average basket.
Here is the difference. The paid order passes to Fastura with the national ID or the tax ID the customer entered at the checkout, it is signed and it is sent to SUNAT. The document reaches their email with their order. Nobody on the team types anything again.
The stock has already been deducted. You generate the courier's dispatch note, you mark the order as sent and the notice goes out by email and by WhatsApp with the tracking number.
Almost nobody arrives asking for "an online store". They arrive with one of these sentences, word for word.
If you said one of these out loud this week, we already know where to start the proposal.
You sell on the web, on WhatsApp and on Instagram, and the inventory is deducted from the same place. When one unit is left, it stops showing as available on all three channels at once.
Fastura's average acceptance rate at SUNAT.
By amount, by percentage, by category or by first purchase. With an expiry date and a usage cap, so that the campaign does not get away from you.
You upload 400 products from an Excel file, with photos and variants.
All of this lives in your panel, with a start date, an end date and a usage cap. If something gets out of hand, you switch it off with one click. Nobody has to touch code in order to run a 2-for-1.
| Promotion | What it is used for | It is controlled with |
|---|---|---|
| Percentage coupon | A seasonal campaign, Cyber, an anniversary | % · validity · usage cap |
| Fixed-amount coupon | Winning back a customer who complained | S/ · single use |
| First-purchase coupon | Converting whoever has just found you on Instagram | New customers only |
| Free delivery above an amount | Raising the average basket | Minimum basket |
| 2-for-1 and 3-for-2 | Shifting stock that is sitting still | By product or category |
| Strikethrough price / offer | Showing the discount without dropping the list price | Before and now |
| Discount by category | Clearing a whole line | The whole category |
| Quantity discount | Selling wholesale without opening a second shop | From N units |
| Wholesale price list | So your distributor sees their own price on logging in | By customer type |
| Bundles and related products | Adding the accessory to the main sale | Built by you |
Every promotion leaves a record: how many times it was used, how much discount it gave away and which orders applied it. It is what tells you whether to run the campaign again or not.
When it reaches the cap it switches itself off. Nobody has to watch it.
A cake shop needs the delivery date and the message on the cake. A garage needs the car's number plate. A distributor needs the tax ID and the purchase order. They are added as fields of the checkout, of the product or of the customer, and they appear on the order and in the email.
Tax ID and company name when they ask for an invoice, national ID for the receipt, a landmark for the address ("green gate, opposite the park"), delivery date and time slot, gift message, purchase order number, how you heard about us.
Required or optional, you chooseAttributes belonging to your trade: size, colour, flavour, material, voltage, model year. And fields the buyer fills in: engraving, embroidered name, made to measure, uploading their artwork file.
With or without an extra chargeYou name the statuses the way your team names them: "being cut", "in the oven", "ready for collection". Every status change can trigger the email or the WhatsApp message to the customer.
Your own statusesBeing able to add fields does not mean it is wise to fill the checkout with questions: one in four buyers leaves when the form gets long. At the kick-off meeting we go field by field over which ones you truly need in order to dispatch and which you can ask about later on WhatsApp.
We switch on the ones that serve you. Every gateway charges its commission and has a contract of its own: that paperwork is yours with the provider, and we leave it connected and tested with a real purchase.
The two your customer already has open on the phone. They are integrated through their gateway or with payment confirmation, depending on the volume you handle.
Essential in PeruCulqi, Izipay or Niubiz, depending on who gives you the better rate. Visa and Mastercard, with the checkout inside your own site.
Culqi · Izipay · NiubizFor the customer who does not use a card: they generate their code and pay at an agent, a corner shop or through online banking. The order is confirmed by itself when the money comes in.
Payment in cash or at the bankInstalments, wallet and a checkout of its own. It works well if you already sell on Mercado Libre and want a single reconciliation.
With instalmentsFor selling abroad. You charge in dollars and the buyer overseas pays with what they already use, without asking you how to transfer to Peru.
International salesThe Peruvian classic. It is switched on by zone and with an amount cap, so that nobody asks for it from the other side of the country on a small order.
Only in the zones you chooseYape, Plin, Culqi, Izipay, Niubiz, Mercado Pago and PagoEfectivo are trademarks of their respective owners and have no commercial relationship with Búho. We name them because they are the methods we integrate.
You define zones and rates: Metropolitan Lima, Lima provinces, coast, highlands and jungle. You can charge by weight, by order amount or set free shipping above a total.
| Courier | Where it arrives | The timescale it publishes |
|---|---|---|
| Olva Courier | Lima and the whole country, with depots outside the capital | 24–48 h Lima · 2–5 days elsewhere |
| Shalom | Depot collection, strong outside Lima and for freight | 1–4 days depending on destination |
| Chazki | Delivery in Lima and the main cities | Same or next day in Lima |
| Your own courier | Your usual area, with your own driver | You define it |
| Click and collect | The customer comes by your premises | No delivery charge |
The delivery times are the ones each operator publishes and the courier confirms, not us. Olva, Shalom and Chazki are independent brands; we name them because they are the ones we are most often asked to connect.
What we do not promise: that the courier keeps to. If you need the shop to generate the dispatch note automatically, tell us which one you work with and we will confirm whether it has an API available before quoting.
Press each one and look at the literal list. There are no features hidden behind a "higher plan".
A T-shirt is not one product: it is twelve, between sizes and colours, and every combination has its stock, its photo and sometimes its own price. The shop handles it that way from day one, not as a patch.
Every extra field is an abandoned cart. People buy without registering, on a single screen, and the billing detail is asked for once: national ID for a receipt, tax ID for an invoice.
The day's orders at the top, low stock in red and every sale's document one click away. It is the screen your team is going to live in, so we leave it in Spanish and without fields you do not use.
Designed under your brand and tested with a real purchase before delivery. If the confirmation email lands in spam, the shop is only half done, so we leave SPF and DKIM in place.
Two things always break when a shop is installed apart from the rest of the business: the document that somebody has to issue by hand, and the stock that says one thing on the web and another at the counter. This section is about how we close those two gaps.
When the order is paid, the receipt or the invoice goes out with the national ID or the tax ID the customer entered at the checkout. Nobody types anything again, and the credit note for a return stays linked to the original document.
One stock, several channels. If you sold the last unit at the counter at 10 in the morning, the website stops offering it at 10 in the morning. And if your warehouse lives in an ERP, the shop reads from there instead of holding a parallel truth of its own.
Almost always it can be done. What we need to know at the kick-off meeting is one single thing: whether your system has an API, webhooks or at least a scheduled export. With any of the three it connects. If it has none of them, we tell you before quoting and not afterwards.
The cleanest option. The shop checks stock and pushes orders in the moment.
Real timeYour system reports a change in a price or a stock level, and the shop updates.
InstantlyA CSV or an Excel file read every hour. Ugly, but it works and it is cheap.
In batchesNubefact, Bizlinks, Defontana, Contasis and Bsale are trademarks of their respective owners and have no commercial relationship with Búho. We name them because they are the systems we are most often asked to connect. Connecting with a third party depends on that third party having an API and on their own terms: we confirm it before quoting.
We are not going to tell you to close those channels. What we do is make them share the same catalogue and the same stock as the website, so that you do not sell the same thing twice or keep two different price lists.
We work with all three. This table says what each one does well and what turns out expensive later, even when the honest answer is that you should not hire us.
| WooCommerce | Shopify | Bespoke | |
|---|---|---|---|
| Who it's for | A mid-size catalogue, you want control and to own the code | You want to launch fast and not touch servers | Your operation does not fit any template |
| Where it lives | On your hosting, on your domain | On Shopify's platform | Wherever you decide |
| Monthly platform cost | It has none: you pay for the hosting | A monthly subscription in dollars | It has none: you pay for the hosting |
| A per-sale commission to the platform | Yes, if you do not use their gateway | ||
| Yape and Plin | It depends on the available gateway | ||
| Receipt and invoice filed with SUNAT | Native with Fastura | It does not issue: a separate PSE has to be connected | Native with Fastura |
| Delivery by district, coupons and custom fields | Yes, with monthly-fee apps | ||
| The code is yours | |||
| You can move provider | Yes, you take everything | You take the data, not the shop | Yes, you take everything |
| Who updates and backs up | You or the monthly maintenance | The platform | You or the monthly maintenance |
| Unusual business logic | With a plugin of our own | Limited by the platform | No limit |
| Typical delivery timescale | 20–25 days | 12–18 days | 45 days or more |
| What we deliver most | A good quick seller | Let's talk it through → |
The step that takes longest is not the coding: it is having the photos and the product list with their prices. Start there and the rest flies.
How many products, whether they have sizes or colours, how you charge today and where you dispatch to. With that we decide whether WooCommerce or something bespoke suits you.
Scope, the gateways we are going to switch on, the deadline in business days and what we need from you. One document, with no annexes appearing later.
We load the products, we connect the gateways and we make a real test purchase: we pay, the receipt is issued and the email arrives. Only then do we say that it works.
We publish, we leave Analytics and the pixel measuring, and we record the panel training for your team. We look at the first orders together with you.
| Shop size | What is included | Total in business days |
|---|---|---|
| A small shop up to 50 products |
Catalogue, cart, 2 gateways, delivery by zone, Fastura | 15 days |
| Standard shop up to 500 products with variants |
Everything above, plus coupons, bulk upload and emails under your brand | 25 days |
| A large shop a large catalogue or multiple warehouses |
Synchronisation with your system, price lists and dispatch by warehouse | 40 days or more |
| Migrating an existing shop | We bring products, customers and orders across, with 301 redirects | +7 days |
A shop with 40 products and one with 4,000 across three warehouses do not cost the same, and publishing a single price would be lying to you. What we do give you before any meeting: the scope in writing, the deadline in business days and what falls outside it.
We do not publish client figures yet because we do not have their authorisation. When we have it, they will come with the name, the trade and the number they themselves let us quote.
Sizes, colours and stock per combination. The classic variants case.
Pack sizes, batches and cross-recommendations.
A technical catalogue with part number and compatibility.
Delivery zones, dispatch hours and same-day ordering.
Five fields. That is all we need to build the proposal.
We tell you which platform suits you, which gateways to switch on and in how many business days you open. If we believe your case can be solved more cheaply another way, we tell you that too.
