Waya by Búho Reseller programme · by Búho

Resell the WhatsApp API under your own brand.

With Waya's Reseller plans you can offer our WhatsApp API under your own brand and turn it into a new revenue stream. We provide the infrastructure; you set the price.

See reseller plans → Talk to sales
20
Client accounts on WR20
WR5 plan,
0
What activation costs
TM Administrator panel api.tumarca.pe Reseller
Active accounts 14 / 20
This month's messages 13,420
WR20 plan usage 67%
13,420 of 20,000 messages · renews 01/06/2026
Client accounts today · 14:32
CL Casa Lima S.A.C. 4,120 msg Active
FA Ferretería Andina 3,006 msg Active
BQ Boutique Quispe 1,894 msg At 90%
Your logo, your domain You set the price Búho's infrastructure Accounts per planup to 20
Operating since 2012 Your brand and your domain You set the price Servers and maintenance on our side No screen says Búho
Who it's for

You already handle their site, their ERP and their campaigns. Why not the messaging?

It is the add-on that adds no operational work: we move the messages and you issue the invoice.

Marketing agencies

The WhatsApp channel, invoiced by you and with your logo on the panel.

Recurring revenue

Software and ERP companies

You integrate the API inside your product and sell it as a notifications module. Your client never sees there is another provider behind it.

Your own module

Consultants and firms

You already charge a monthly fee. This raises it without adding hours.

It raises the monthly ticket
The panel

You activate, suspend, change the logo and set the price.

Servers, availability and maintenance are on us. The business is your job.

Each client signs in with their own login.

You create the account through a three-field form and pass them the login. Your client manages their sending and their contacts without seeing you behind it, and you can suspend it the day they stop paying.

  • Activation, suspension and removal from the same panel
  • Unlimited accounts with the source-code licence
20accounts That is WR20's ceiling. Each one signs in with its own user and its own password.
Client accounts 14 / 20
Casa Lima S.A.C.Active
Ferretería AndinaActive
Boutique QuispeSuspended
White label

Your client goes to your domain, not ours.

The panel is served from whichever subdomain you point at it, with your logo and your colours. We stay behind, moving the messages.

  • Your own domain (api.tumarca.pe) with SSL included
  • Logo and colours configurable in the panel
  • Your clients manage their own devices and their own sending
  • You control each account's quota, activation and removal
  • The Waya brand appears on no screen
Start as a reseller →
api.tumarca.pe
Your Brand admin@tumarca.pe
This month's messages13,420
Active accounts14 / 20
Your client never sees the name Waya.
We provide the SSL and the DNS
Getting started

From buying the plan to billing your first client.

Four steps, the same week. None of them needs you to touch a server or write a line of code.

api.tumarca.pe panel ready SSL issued
STEP 01

We activate your panel

You buy the reseller plan and we hand you administrator access with the domain pointed and the SSL issued. There is no activation fee and nothing to install.

STEP 02

You put your brand on it

You upload your logo, pick the colours and define what each client sees on entering. All from the panel, with no code to touch and no waiting for us to do it.

STEP 03

You create the accounts

You add your client through a short form and pass them their login. They link their WhatsApp by scanning the QR and start sending the same day.

STEP 04

You invoice

You charge them the price you set, with the month's usage in plain sight. Your cost is fixed per plan, so every account you add improves the margin.

Not sure yet how many accounts you will need? Start on WR5 and move up as the portfolio grows. I want advice →
An IT consultant working at his desk Reseller
"The first client covered the whole plan for me. The other nine are margin, and they add no work for me.”
Martín AlcázarIT consultant · Arequipa · WR10 plan
10accounts under their brand
1monthly invoice paid by
0servers administered by
The reseller's economics

Your cost is fixed. You set your price.

You set the resale figures. We charge you the plan and do not touch a cent of what you invoice.

Work out your margin before selling the first account.

Move the two sliders: how many accounts you plan to resell and what you charge each one a month. We show you which Búho plan you need, what it costs you and what you keep.

510 20unlimited WR5WR10 WR20source code
Accounts you resell accounts
What you charge each of them a month S/
What you invoice a month S/
→
What you pay us WR5 ·

Whatever sits between the two figures is yours. There is no suggested rate, no ceiling and no commission on what you invoice. You charge per account, per message bundle or inside your own monthly service fee.

With one or two accounts the plan is still a weight. The maths starts to work when the third one begins billing.

Prices already include tax. Those marked with * are charged in US dollars because that product is not sold in soles.

Plan Client accounts Messages per month Devices Your cost  
WR5 5 5,000 5 Get started →
WR10 10 10,000 10 Get started →
WR20 20 20,000 Unlimited Get started →
Source Codeannual licence Unlimited Unlimited Unlimited Request it →

Prices already include tax. Those marked with * are charged in US dollars because that product is not sold in soles.

Recurring revenue

It is a monthly fee, not a one-off sale. Every account you add is charged again the following month with nothing for you to do.

One allowance, you share it out

WR20's 20,000 messages belong to the whole plan. You give more to whoever sends most.

Zero entry cost

No activation and no lock-in.

Reseller plans

Choose how many accounts you want to manage.

White label, admin panel and support are in all four. You change plan when the portfolio calls for it.

Waya White Label · WR5
For the agency about to try it with their first clients.
5 accounts · 5,000 messages a month
  • 5 accounts of clients
  • 5 devices connected
  • 5,000 messages per month
  • White label and your own domain
  • Admin panel
Get WR5
Most popular
Waya White Label · WR10
For the consultant with an established portfolio and monthly billing.
10 accounts · 10,000 messages a month
  • 10 accounts of clients
  • 10 devices connected
  • 10,000 messages per month
  • Everything in WR5
  • Priority support over WhatsApp
Get WR10 →
Waya White Label · WR20
For the software company that connects lines without counting them.
20 accounts · unlimited devices
  • 20 accounts of clients
  • Unlimited devices
  • 20,000 messages per month
  • Everything in WR10
  • The lowest cost per account
Get WR20
Waya · Source Code
For whoever has gone past 20 accounts and wants their own server.
Unlimited accounts, messages and devices
  • Unlimited accounts
  • Unlimited messages
  • Unlimited devices
  • 1 year of support and updates
  • It runs on whichever server you choose
Request the source code

Prices already include tax. Those marked with * are charged in US dollars because that product is not sold in soles.

The source code has its own price in each currency. It is not a conversion: it is the rate the shop will charge you at. If you need a local invoice, tell us before you buy.
Which one fits me

Use it, resell it or keep it.

All three options run on the same API. What changes is whose brand it is, whose accounts they are and whose the code is.

Prices already include tax. Those marked with * are charged in US dollars because that product is not sold in soles.

 Waya (company)Waya White LabelWaya · Source Code
Built forOne businessAgencies and softwareWhoever wants the platform
Client accounts—5 · 10 · 20Unlimited
Messages per month300 to 5,0005,000 to 20,000Unlimited
White label
A panel for your clients
You install on your server
From
  See Waya → You are here See the plan →
Does your client need a team to answer, not just to send? Add a multichannel shared inbox. See the shared inbox →
The numbers

A revenue stream that costs nothing to run.

20
Accounts per plan
Unlimited with the source code
20,000
Messages a month on WR20
You share them out
99.97%
Platform uptime
Measured in production
0
What activation costs
And zero lock-in
Resellers

What people already reselling Waya say.

4.9/5 across 824 verified reviews

The first client already covered the WR10. The other nine are pure margin and create no extra work for me.

SRSebastián RíosDigital agency · Trujillo

We integrated it as our ERP's notifications module. To the customer it is one more feature of the system, and we issue the invoice.

LGLorena GuzmánSoftware company · Bogotá

None of my clients knows there is another company behind it. They go to my domain, see my logo and write to me when they have questions.

MAMartín AlcázarIT consultant · Arequipa
Questions

What people ask us before reselling.

How much do I charge my clients?
Whatever you decide. We charge you the plan and nothing else: there is no suggested price and no ceiling. You can charge per account, per message bundle, or fold it into your own monthly service fee. See the margin table →
Do my clients see the Waya brand?
No. The panel runs on your subdomain, with your logo and your colours. Your client goes to api.tumarca.pe and sees your brand on every screen.
What happens if one client uses up all the messages?
The message allowance belongs to the whole plan and you share it among your accounts. In the panel you see each one's usage and can cap, suspend or move up a plan before it runs out.
Who supports my client?
You, on the front line: the relationship is yours. We give you second-line support on WhatsApp for any technical matter you cannot solve.
How does it differ from the source-code plan?
With the reseller plans we provide and maintain the infrastructure, and you manage accounts. With Waya · Source Code you receive the platform to install wherever you like, with unlimited accounts, messages and devices, plus 1 year of support and updates.
How much do I pay for the source code in my currency?
What you see above when you change currency: each has its own amount in the shop and none of them comes from a conversion. It is an annual licence and it includes 1 year of support and updates. If you need a local invoice, write to us before buying.
Can I move up or down a plan?
Yes, whenever you like and with nothing to migrate. Your clients' accounts, their devices and their history stay where they are; only the available allowance changes.
Am I tied into a contract or a lock-in?
No. The reseller plans are month to month, with no activation fee and no lock-in. The source-code one is an annual licence.
Is the price I see the price I pay?
Yes. The amounts on this page already include tax and are the same ones at checkout, in whichever currency you pick. We convert nothing: every plan has its real price in soles, dollars and pesos.
Waya by Búho

Turn messaging into your a new revenue stream.

We activate the panel under your brand, walk you through the first sign-up and from then on you invoice.

Get Waya White Label → Talk to sales
Free activation No lock-in You set the price

We close the gap between your business and technology. E-invoicing, messaging and cloud services for Peru and Colombia.

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